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Where does the data come from?

All data is collected directly from e-commerce channels. Sources outside of e-commerce — news, academic papers, social media — are not included.

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Written by Sarah

What we collect

Supply-side data:

  • Product listings, thumbnails, PDP text, marketing keywords

  • Prices and price change history

  • Bestseller rankings and ranking shifts

  • Sales volume (limited to TikTok Shop US, Shopee)

Demand-side data:

  • Review text, star ratings, review counts, growth rate

  • Consumer language and keywords extracted from reviews

  • Consumer profiles (skin type, skin concerns, age, gender — availability varies by channel)

  • Review authenticity signals

What we don't collect

  • Industry news and press coverage

  • Academic research and patent data

  • Social media buzz, influencer data

  • Celebrity endorsements and media impressions

  • Website traffic


Common follow-up questions

Do you have sales volume data?
Direct sales volume is available for TikTok Shop US, Qoo10, and Shopee. For other channels, we use proxy signals such as rankings and review velocity.

Are there plans to add data sources outside e-commerce?
No current plans. We do continuously expand our coverage, so any updates will be communicated separately.


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