What Trendier doesn't cover
Press coverage and industry news
Academic research and papers
Patent databases
Regulatory information
Celebrity endorsements and TV appearances
Website traffic
Ad spend and media impressions
Social buzz / follower data
So what can Trendier do?
Trendier captures actual consumer behavior and market movement directly from e-commerce data. The reason we can spot trends earlier than the news is that we operate on real-time e-commerce signals.
Examples — capturing the impact of external activity
Celebrity marketing impact — surges in specific celebrity mentions in reviews, ranking changes for related products, review spikes — all proxies for marketing effect.
Ad / promotion exposure — post-promotion price movements, ranking shifts, and review trends. Not full ROI, but you can see market response.
Patent / new tech commercialization — track how new tech is adopted in actual products and how consumers respond — useful for validating commercial value.
Common follow-up questions
How should I measure marketing campaign performance?
Use your own marketing or ad analytics tools for ROI. Trendier is best for competitive benchmarking and consumer sentiment validation.
Will additional sources be added?
No current plans. We do continuously expand coverage, so any updates will be communicated separately.
Related articles
Where does the data come from?
How is Trendier different from ChatGPT-style AIs?
How does Trendier identify trends?