What data is available for each channel?

At a Glance: Data Availability by Channel

Platform	Sales Volume	Promo / Bundling (Thumbnail)	Consumer Profile	New Product Tracking	Coverage Scope
🇺🇸 Amazon US	❌	✅	❌	❌	Top 100
🇺🇸 Sephora US	❌	✅	✅	❌	All
🇺🇸 TikTok Shop US	✅	❌	❌	❌	Top 150
🇺🇸 Walmart	❌	✅	❌	❌	All
🇺🇸 Target	❌	✅	❌	❌	Top 480
🇺🇸 Ulta	❌	✅	❌	❌	All
🇰🇷 Olive Young KR	❌	✅	✅	✅	All
🇰🇷 Olive Young Global	❌	✅	✅	✅	All
🇰🇷 Coupang	❌	✅	❌	❌	Top 300
🇰🇷 Naver	❌	✅	✅	✅	All
🇰🇷 Kurly	❌	✅	✅	✅	All
🇯🇵 @cosme	❌	❌	✅	✅	All
🇯🇵 Rakuten	❌	✅	❌	❌	All
🇯🇵 Qoo10	❌	✅	❌	✅	Top 500
🇬🇧 Amazon UK	❌	✅	❌	❌	Top 100
🇬🇧 Cult Beauty UK	❌	✅	✅	✅	All
🇩🇪 Amazon DE	❌	✅	❌	❌	Top 100
🇩🇪🇮🇹 Douglas	❌	✅	✅	✅	All
🇫🇷 Sephora FR	❌	❌	❌	✅	All
🇫🇷 Amazon FR	❌	✅	❌	❌	Top 100
🇮🇹 Amazon IT	❌	✅	❌	❌	Top 100
🇪🇸 Druni	❌	❌	❌	✅	All
🇦🇪 Sephora UAE	❌	❌	✅	❌	All
🇦🇺 Adore Beauty	❌	✅	❌	✅	All
🇮🇩 Shopee ID	✅	❌	❌	❌	Top 500
🇲🇾 Shopee MY	✅	❌	❌	❌	Top 500
🇸🇬 Shopee SG	✅	❌	❌	❌	Top 500
🇹🇭 Shopee TH	✅	❌	❌	❌	Top 500
🇻🇳 Shopee VN	✅	❌	❌	❌	Top 500

Consumer Profile Data — What's Available Per Channel

Not all consumer profile data is equal. Here's a breakdown of what attributes are available where:

Platform	Skin Type	Skin Concern	Skin Tone	Age	Gender
Sephora US	✅	❌	❌	❌	❌
Olive Young KR	✅	✅	✅	❌	❌
Olive Young Global	✅	✅	❌	❌	❌
Naver	✅	✅	❌	❌	❌
Kurly	✅	✅	✅	✅	✅
@cosme	✅	✅	✅	✅	✅
Cult Beauty UK	✅	✅	✅	❌	❌
Douglas	✅	❌	✅	✅	✅
Sephora UAE	❌	❌	❌	✅	✅

Understanding the Data Types

Sales Volume — Direct unit/revenue figures. Only available on Shopee (5 markets) and TikTok Shop US. All other channels rely on proxy signals such as bestseller rank, review count growth, and promo exposure.

Promo / Bundling (Thumbnail) — Whether discount badges, set bundles, or promotions are visible at the product listing level. Strong on most Western and Korean retail channels. Not available on Shopee or TikTok Shop.

Consumer Profile — Reviewer-submitted attributes (skin type, concern, age, gender). Enables persona-level filtering of review data. Not available on Amazon, Coupang, Target, Ulta, Walmart, or Shopee.

New Product Tracking — Whether newly listed products are detectable and trackable over time. Available on most channels except Amazon, TikTok Shop, Coupang, Sephora US, and Shopee.

Coverage Scope — Whether the channel captures all listed products or only a top-ranked subset (e.g., Top 100, Top 500).

Platform Roles at a Glance

Platform Type	Best Used For
Shopee / TikTok Shop US	Direct sales volume & demand validation
Amazon / Sephora US / Olive Young	Promo strategy, assortment & GTM analysis
@cosme / Naver / Douglas	Deep consumer perception & sentiment analysis

No single platform provides complete market visibility. The most accurate insights come from triangulating across channels — combining sales signals, promo data, and consumer review depth.

Frequently Asked Questions

Why doesn't Trendier have sales volume data for most channels?

Most major retailers (Amazon, Sephora, Olive Young, etc.) do not publicly expose unit or revenue figures. Shopee and TikTok Shop US are exceptions where transactional signals are accessible.

Can I analyze consumer reviews even if consumer profile data isn't available?

Yes. Review text, ratings, review count, and review velocity are available across all channels. Consumer profile attributes (skin type, age, etc.) are the additional layer only available on select platforms.

What does "Top 100" or "Top 500" coverage mean?

It means Trendier collects data for the top-ranked products in that channel's bestseller list. Products ranked below that threshold are not currently tracked.

Is the coverage scope the same across all categories on a channel?

Coverage is applied at the category level, not the channel level. Some categories may have deeper coverage than others. Ask your Account Manager for specifics.

How often is data updated?
What does the item/brand/review count mean?
Is sales volume data available?
AI Chat analysis shows unrelated products — why?